The Biggest Carnival in History
Millions of revelers from all over the world poised to contribute millions to the party
Brazil’s international tourism numbers have been steadily increasing since the spotlight of Rio’s 2016 Olympic Games. However, the record 6.5 million international tourist visiting Brazil in 2017 is still low when you remember that Brazil is the 5th largest country in the world. Despite the low numbers, Brazil’s tourism industry is on the rise with the potential to attract millions of international travelers seeking exotic and new destinations.
More people are traveling the globe than at any other time in history. International tourism has increased from 528 million in 2005 to 1.19 billion in 2015 with current forecasts to exceed 1.8 billion by 2030. A driving factor in this explosion in travel and an increasing interest in Brazil and Rio’s Carnival is the evolution of our society in valuing and collecting experiences. Never before have so many people traveled so far and for so little a reason than to simply see something different from what they see at home. Carnival is known as the world’s largest and wildest celebration on Earth. However, it is much more than just a party. What attracts revelers from around the world is the event’s energy and status as a global celebration of life.
With more and more travelers discovering Brazil’s allure, political leaders are looking towards Carnival as an engine of economic success and as a result are seeking to make the country more accessible to the rest of the world. With Brazil’s heated elections finally behind, the country is moving forward with pacifying crime and taking steps to cement Brazil as a world tourist destination. As Carnival season fast approaches, speculators are predicting that Rio de Janeiro will see more international and Brazilian tourists than any other Carnival in history. It is projected that Rio’s 2019 Carnival season will far surpass the 1.5 million tourists who visited Rio in 2018 and will continue on an upward trajectory for years to come.
major game changer for Brazil and Carnival is the recent implementation of electronic visas for the United States, Canada, Australia, and Japan. Whereas before if you wanted to visit Brazil you would have the arduous task of going directly to the Brazilian Embassy, now you can request a visa in the comfort of your own home in as little as 72 hours. The effects of this new policy are already being felt by an increase in interest from international travelers particularly from the United States with 2018 seeing a doubling in visa applications from the previous year. The early success of Brazil’s e-visa program is furthering the possibility to extend it to the 120 million annual international travelers from China. China is emerging as the world leader in a new class of people who are suddenly able to afford to travel to new and exotic destinations. With approximately 55,000 Chinese international travelers visiting Brazil last year, extending the e-visa program could open up yet another wave of travelers eager to experience Rio’s world-famous Carnival.